Business card design for photographer Sander van Wettum, letterpress printed at the AKV St. Joost print studios.

The objective was to design a card which was subtle and did not immediately or concretely suggest anything of the photographer's work (not an advertisement), while still retaining enough character in the typography and printing to be identifiable as unique and sensitive. The name type arrangement should have the flexibility to be able to function within applications as an identity, with a minimal amount of restrictive application parameters.